How to Ask for Referrals in Real Estate: 6 Email Examples
Referrals are the lifeblood of a thriving real estate business. But let’s face it, asking for them can feel awkward. You don’t want to come off as desperate or transactional, especially with clients you’ve worked hard to build trust with.
The good news? A well-written email can keep the conversation warm, natural, and professional, while gently reminding people you’re never too busy for their referrals.
Below are six proven email templates that help you stay top of mind, showcase your value, and open the door to new business without the hard sell. Use them as-is or customize them to sound more like you.
1. Gratitude-Based Ask (Warm + Appreciative)
Subject: Thank you for your trust
Hi [[NAME]],
I just wanted to take a moment to say thank you. Working with clients like you reminds me why I love what I do.
If you ever have a friend, neighbor, or family member who could use help buying or selling, I’d be honored to offer them the same level of service and care.
Your referrals mean the world to me, and they’re the highest compliment I can receive.
Warmly,
[[Your Name]]
2. Success Story (Results-Oriented)
Subject: Another win for one of my clients
Hi [[NAME]],
Just closed on a home this week, and it wasn’t an easy one.
The sellers had tried with another agent for months, but nothing moved. After implementing a fresh strategy, new photos, staging, and innovative marketing, we sold it in just 12 days.
If you know anyone who’s thinking about buying or selling, I’d love the chance to help them get results, too.
Thanks for thinking of me,
[[Your Name]]
3. Simple and Direct Ask (Low-Commitment CTA)
Subject: Quick favor
Hi [[NAME]],
If you hear of anyone thinking about buying or selling a home, would you mind passing my name along?
Most of my business comes from word-of-mouth, and I’d appreciate the chance to help someone you know.
Thank you in advance, it means a lot.
Best,
[[Your Name]]
4. Seasonal Referral Reminder (Timely + Relevant)
Subject: Summer moves are heating up ☀️
Hi [[NAME]],
Summer is one of the busiest times in real estate, and a great time to make a move.
If someone you know is considering buying or selling this season, I’d be happy to help them make the process smooth.
Feel free to pass along my information or reply and introduce us; I’ll take it from there.
Hope you’re enjoying the sunshine!
[[Your Name]]
5. “I Have Time” Availability Email (Subtle Prompt)
Subject: I’ve got room for one more client this month
Hi [[NAME]],
I’m wrapping up a couple of listings this week and have room for one or two new clients.
If someone in your circle could use real estate advice, I’d love to help, even if they’re just getting started or exploring their options.
Thanks for keeping me in mind.
All my best,
[[Your Name]]
6. Reengagement & Referral Combo (Keep in Touch + Ask)
Subject: How have you been?
Hi [[NAME]],
It’s been a little while, I just wanted to check in and see how things are going with you and your home.
Suppose you’ve had any significant changes or know someone who has. I’d be happy to lend a hand. Many people don’t realize that I can assist with buying, selling, investing, and even answering market-related questions.
And of course, if someone pops into mind who could use my help, I’d love an introduction.
Let’s catch up soon,
[[Your Name]]
Ready to put these emails to work?
Pick one and send it to a past client today, even one message can spark your subsequent referral. Want more real estate marketing tips and templates? Explore the Corefact Academy for tools that help you grow your business with confidence.
About the Author
Anna Campbell is the Director of Marketing at Corefact, where she helps real estate professionals build stronger brands, generate more leads, and grow their businesses with innovative, strategic marketing. With an MBA and a passion for empowering entrepreneurs, Anna combines creative insight with proven tactics to turn ideas into results.
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